Give it away and sell more

An interesting post by Charles Jones at AWOL.  Apparently the Chicago Oriental Institute have found that, now that they give away online electronic copies of their obscure, specialist-only, publications, they are selling more of their print backlist.  Sales are up by 7%.

Not everyone would have predicted this, including me.  Some market research is needed to determine why.  But in the mean time, I can offer a wild guess at no charge.  Probably the increase is from people who simply never knew the publication existed, or that they needed it.

Interesting as another part of the march towards the new era.


2 thoughts on “Give it away and sell more

  1. Newspapers who are available online free have actually seen their daily sales increase. This is because they get bigger daily readership which in case they miss some issue online prefer to buy it on the stand

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